YouTube New Monetisation Rules 2025: Big Changes for Creators from July 15

YouTube is bringing major updates to its monetisation policies starting 15 July 2025, and many creators need to be ready for the changes. If you are a YouTuber or planning to become one, you must now meet more than just the usual subscriber and watch-time goals—you also have to prove that your content is original and not mass-produced or repetitive.

According to YouTube, this change is not meant to ban reaction videos or clip compilations but to stop low-quality and inauthentic content, especially those created using AI without much effort or creativity. The platform is now targeting content that is repetitive or lacks value, such as videos made using AI voices with stock footage or endless listicle-type slideshows that repeat the same content with only minor differences.

YouTube will still require creators to have 1,000 subscribers and either 4,000 public watch hours in the past 12 months or 10 million Shorts views in the last 90 days. These numbers remain unchanged. However, meeting them won’t be enough anymore—your content must now genuinely add value. This means you must add commentary, explain things in your own words, or create original storytelling to qualify for monetisation.

YouTube’s creator liaison, Reneé Richie, explained that the update is designed to help reviewers spot low-effort content that is factory-made. For example, if someone makes hundreds of videos with similar slideshows, or uses AI to read out blog posts without adding anything new, such content will likely be demonetised.

But not all AI-generated videos are being blocked. If creators use AI tools to enhance content or add unique insight, such videos may still be eligible. For example, an AI-narrated video that offers real storytelling, editing, or education could still earn money.

Also, creators under 16 years old will not be allowed to host live streams alone after July 22, 2025. This is part of YouTube’s effort to keep younger users safe online. Teens can still join live streams but only if an adult is present and managing the stream.

So what does all this mean for YouTubers? In short, just copying content won’t work anymore. If you’re a creator who makes reaction videos, tutorials, vlogs, or news round-ups, you now have to show that you’re putting real effort into your content. That means giving your opinion, explaining the topic clearly, editing well, and avoiding overuse of AI tools.

If your channel is flagged for having mass-produced or inauthentic videos, YouTube will remove monetisation features like ads and Super Chat until you fix your content and reapply.

This update is YouTube’s way of encouraging more genuine creators and keeping the platform high-quality for both viewers and advertisers. If you’re someone who cares about storytelling, creativity, and originality, this could be a positive change. But for those who depend on automated, lazy uploads, it’s a wake-up call.

Whether you’re just starting or already have a growing channel, now is the time to focus on creating real, meaningful content that truly connects with your audience.

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